Rigorous Research
Every project begins with exhaustive primary source research. We work with historians, archivists, and subject matter experts to ensure accuracy.
THE MISSION
We Build Media Empires.
We are a development and creation studio for educational programming, novel media and social projects.
The Origin
Founded in Stockholm in 2014, ONLION began with a simple mission: to make history accessible, engaging, and impossible to ignore. What started as a single YouTube channel has evolved into a broadcast network reaching millions of viewers across the globe.
Our approach combines rigorous historical research with cinematic production values, creating content that stands apart in the digital landscape.
Our approach combines rigorous historical research with cinematic production values, creating content that stands apart in the digital landscape.
Core Pillars
Cinematic Quality
Broadcast-grade production values meet digital-first distribution. Our content is designed for the modern viewer without compromising on quality.
Sustainable Model
We have pioneered a viewer-supported funding model that ensures editorial independence and long-term creative freedom.
The Shift Today
We began as a history production house. We have evolved into a strategic venture studio.
Today, we do not just tell stories. We build the infrastructure that allows stories to scale into independent media empires.
Today, we do not just tell stories. We build the infrastructure that allows stories to scale into independent media empires.
Leadership
Astrid Deinhard
Co-Founder & CEOAstrid leads company vision and built the sustainable funding model that powers the network. Her strategic approach to creator partnerships has established ONLION as a pioneer in the independent media space.
As an accomplished Creative Director and Entrepreneur, Astrid specializes in the architecture of media brands, innovative format development, and high-level artist management. Astrid has a background rooted in Visual Communication. She has studied at the Universities of Düsseldorf and London and earned a Royal Certificate of Arts. Astrid brings a sophisticated aesthetic and strategic eye to every production.
Astrid’s track record showcases significance in building market-leading companies. At Mediakraft Networks she was the Co-Founder and former Chief Program Officer. It was one of Europe’s most significant digital video networks, and Astrid spearheaded programming strategies that captured millions of viewers. She was also the Founder at Actors and Arts Group of Companies which was established in 1989. This agency evolved into one of Germany’s largest & most successful entities for casting and commercial talent.
Today, Astrid continues to bridge the gap between creative artistry and commercial viability, developing formats that resonate on a global scale.
Spartacus Olsson
Co-Founder & Executive ProducerSpartacus oversees all production operations and has pioneered the real-time documentary format. His technical expertise ensures broadcast-quality output across all channels.
Spartacus is a seasoned digital entrepreneur with extensive executive management experience spanning the traditional media and new media sectors. An expert in media financing, venture capital, and strategic sales, He has a proven history of creating, managing, and scaling influential media enterprises.
With a strong foundation in content creation and business strategy, Spartacus holds a degree in Business Administration from MIS in Stockholm. His professional trajectory began in the early 1990s as an independent producer for feature films and fiction television, providing him with a deep understanding of the creative production landscape.
As Co-Founder and CEO of Mediakraft Networks, he led Germany’s premier online video network, defining standards for the digital broadcasting era. His executive career spans the creation and management of traditional and new media ventures, where he bridges artistic content with commercial viability while leveraging deep expertise in venture financing to steer companies through complex funding rounds and market expansions.
Today, Spartacus continues to leverage decades of cross-industry experience to drive innovation and growth in the digital media space.
Anna Sophie Deinhard
Head of PublishingAs Head of Publishing at TimeGhost, Anna Deinhard leads the strategic direction of content across platforms, aligning editorial vision with audience growth. In her role as Creative Producer, she develops and launches new formats that expand the brand’s storytelling universe.
Anna Deinhard is Head of Publishing at TimeGhost, leading the strategic direction of content across platforms and aligning editorial vision with audience growth. With over a decade of experience in the media industry and a strong background in digital publishing, she brings deep expertise in online media strategy and format development. As Creative Producer, she develops and launches new formats that expand the brand’s storytelling universe.